Cultural brain · Norms, Conformity & Legitimacy

Reciprocity Norm

Receiving obliges returning, across every culture; gifts, favours, hospitality and free samples all create debts that are repaid, often with interest, and often to the giver's design.

An everyday example

The free consultation that makes declining the proposal feel ungrateful.

What it can cost you

Repaying manufactured gifts with real concessions; hospitality obligations shaping what you buy and serve.

Warning signs

  • Saying no feels ungrateful.
  • The gift arrived just before the ask.

One thing to do

Accept gifts consciously and decouple: thank, and decide on the merits. When a gift comes with an ask, name the linkage.

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