One of exactly six brains

Cultural

Identity, mimetic desire & in-group pressure

Choices made to stay consistent with a story about yourself, or with the tribe you want in.

Check a decision

What it watches

Meaning, norms, who you believe you are. This system is not a flaw to eliminate. It contributes useful information; trouble starts when its vote quietly becomes the whole decision.

Three checks

  1. 01What signal is this system reacting to right now?
  2. 02Who benefits if you treat that signal as the whole decision?
  3. 03What would the other five systems add before you act?

Decisions where it often matters

Getting married

About to getting married — and there are signs you haven't named yet? Run it through Decision IQ before you sign the licence.

Proposing to a partner

About to proposing to a partner — and there are signs you haven't named yet? Run it through Decision IQ before you buy the ring.

Signing a prenup

About to signing a prenup — and there are signs you haven't named yet? Run it through Decision IQ before you sign it.

Relocating for a partner

About to relocating for a partner — and there are signs you haven't named yet? Run it through Decision IQ before you give notice.

Having a first child

About to having a first child — and there are signs you haven't named yet? Run it through Decision IQ before you start trying.

Starting an adoption process

About to starting an adoption process — and there are signs you haven't named yet? Run it through Decision IQ before you file the application.

Using a surrogate

About to using a surrogate — and there are signs you haven't named yet? Run it through Decision IQ before you sign the agency contract.

Choosing to parent solo

About to choosing to parent solo — and there are signs you haven't named yet? Run it through Decision IQ before you commit to the plan.

Moving a parent into care

In the middle of moving a parent into care — and there are signs you haven't named yet? Run it through Decision IQ before you sign the admission papers.

Lending money to family

About to lending money to family — and there are signs you haven't named yet? Run it through Decision IQ before you transfer the money.

Becoming a parent's carer

About to becoming a parent's carer — and there are signs you haven't named yet? Run it through Decision IQ before you take it on.

Cutting contact with a family member

In the middle of cutting contact with a family member — and there are signs you haven't named yet? Run it through Decision IQ before you send the message.

One decision idea a week

One useful idea. No daily drip, no pressure.