Norm Entrepreneurship
Norms are made: individuals and organisations deliberately seed new expectations — tipping, recycling, 'everyone has a subscription' — and once enough people expect them, they enforce themselves.
An everyday example
A payment terminal's default tip options creating a norm where none existed.
What it can cost you
Adopting expectations that someone engineered for profit; missing the chance to set better norms in your own domains.
Warning signs
- The expectation is new and nobody knows where it came from.
- A company invented a courtesy.
One thing to do
Ask who benefits from a new 'expectation' and how old it really is; set norms deliberately in the teams and families you lead.
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