Cultural Virtue Display
Publicly performing adherence to valued norms — generosity, piety, fitness, ethics — and competing over who performs it best; the display is rewarded whether or not the virtue is practised.
An everyday example
A charity gala where the giving is secondary to being seen giving.
What it can cost you
Buying virtue displays; judging others' character by performance; entering virtue competitions that reward the loudest.
Warning signs
- The good deed has a photographer.
- I compete to look most ethical.
One thing to do
Judge virtue by what is done unobserved; when spending on display, know that is what you are buying.
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