Somatic brain · Interface Friction & Flow
Color, Contrast & Visual Hierarchy
Contrast, colour and position steer attention: the isolated element gets seen, the low-contrast one does not; used honestly it guides, used deceptively it hides the option you wanted.
An everyday example
A green 'Accept all' and a grey 'Manage preferences' on a cookie banner.
What it can cost you
Choosing what was made visible.
Warning signs
- I chose the bright button.
- I had to squint to find 'no'.
One thing to do
Find the least visible option before choosing; it is usually the one that protects you.
Is this happening to you right now?
Describe your situation and get a read across all six brains. No account needed.
Check my situationRelated
Not medical, legal or financial advice. How Decision IQ works
One decision idea a week
One useful idea. No daily drip, no pressure.