Somatic brain · Interface Friction & Flow
Friction Reduction & Frictionless Flows
Every removed field, step or decision raises completion; frictionless signup is good design until the frictionless thing is a commitment you would have reconsidered with one more step.
An everyday example
Two-tap subscription with stored payment versus a cancellation that needs a phone call.
What it can cost you
Commitments that took less thought than the thing committed to deserves.
Warning signs
- It was easier to subscribe than to think.
- Cancelling has more steps than joining did.
One thing to do
Re-add one step yourself for anything recurring: no stored payment, no one-click, a calendar note for every trial.
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