Somatic brain · Interface Friction & Flow
Single-Action Conversion
Landing pages stripped of every link except one action convert better because there is nothing else to do; the design removes your comparison and your exit.
An everyday example
A checkout with the site navigation hidden.
What it can cost you
Acting because it was the only visible option.
Warning signs
- I did not see another option.
- The back button felt unavailable.
One thing to do
Open a second tab and look at the alternatives before returning.
Is this happening to you right now?
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Not medical, legal or financial advice. How Decision IQ works
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One useful idea. No daily drip, no pressure.