Somatic brain · Interface Friction & Flow
Progressive Disclosure
Revealing information in stages reduces overload and improves usability; the same technique reveals costs and terms only after commitment has built, which is drip pricing.
An everyday example
Fees appearing at step four of a five-step checkout.
What it can cost you
Learning the whole deal only after you are invested in finishing.
Warning signs
- The price changed as I went.
- I kept going because I had already entered so much.
One thing to do
Ask for the total and the terms before step one; if they are only available at the end, walk the flow to the end without paying.
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