Rational brain · Judgment & Decision Science
Third-Person Effect
People believe advertising and manipulation work on others but not on themselves; the belief is itself the vulnerability, because the unguarded are the easiest to move.
An everyday example
'Ads don't affect me' from someone whose cart matches this week's promotions.
What it can cost you
Not defending against what you are sure does not work on you.
Warning signs
- I think I am immune.
- I can see it working on everyone else.
One thing to do
Assume you are average: whatever moves most people moves you; look for evidence of it in your own behaviour.
Is this happening to you right now?
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Not medical, legal or financial advice. How Decision IQ works
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