Reptilian brain · Loss, Risk & Scarcity
Sunk Cost Fallacy
Continuing because of what has already been spent, though the spending is gone whatever you do; the past cost feels like an investment to protect.
An everyday example
Finishing a failing project to 'not waste' the two years already in it.
What it can cost you
Good money after bad; counterparts who remind you how much you have invested.
Warning signs
- I am justifying the past.
- Stopping feels like admitting waste.
One thing to do
Decide as if starting today: given only future costs and benefits, would you begin?
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