Reptilian brain · Loss, Risk & Scarcity
Status Quo Bias
Sticking with the current option even when it was assigned at random and alternatives are better; the default wins by being the default.
An everyday example
Staying with the pension fund you were auto-enrolled in for a decade.
What it can cost you
Paying an inertia tax; being defaulted into choices by whoever set them.
Warning signs
- I have not decided this in years.
- I am here because I never left.
One thing to do
Once a year, re-choose every recurring commitment as if starting from zero.
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