Rational brain · Judgment & Decision Science
Satisficing vs. Maximizing
Maximisers search for the best and feel worse about their choices; satisficers accept good enough and feel better. Sellers keep maximisers searching and satisficers defaulting.
An everyday example
Three weeks comparing laptops, then regret over the one not chosen.
What it can cost you
Endless search that never ends in satisfaction; or premature defaulting on the seller's first offer.
Warning signs
- I am still comparing after finding a good one.
- I regret the alternatives more than I enjoy the choice.
One thing to do
Set a threshold and a deadline; choose the first option that clears the threshold, and stop looking.
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