Rational brain · Judgment & Decision Science
Recency Bias
The latest information is remembered best and weighted most; the last quarter, the last meeting, the last thing the salesperson said.
An everyday example
Choosing the vendor whose pitch you heard most recently; forecasting from the last three months.
What it can cost you
Decisions shaped by order and timing rather than evidence; counterparts who arrange to speak last.
Warning signs
- The last one seems best.
- I remember the recent one in detail and the earlier ones vaguely.
One thing to do
Write your assessment of each option immediately after seeing it; decide from the notes, not from memory.
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