Rational brain · Framing & Choice Architecture
Preemptive Framing
Setting the criteria for a decision before anyone else can — 'the only question that matters is speed' — so that every later comparison runs on your terms.
An everyday example
A vendor's 'buyer's guide' that happens to rank the attributes their product wins.
What it can cost you
Evaluating options on criteria chosen by one of the options.
Warning signs
- I adopted their definition of the problem.
- The criteria happen to favour the source.
One thing to do
Write your criteria before reading anyone's guide; treat any supplied criteria as an argument from an interested party.
Is this happening to you right now?
Describe your situation and get a read across all six brains. No account needed.
Check my situationRelated
Not medical, legal or financial advice. How Decision IQ works
One decision idea a week
One useful idea. No daily drip, no pressure.