Rational brain · Framing & Choice Architecture
Salience Bias
Whatever is vivid, loud or emotionally striking gets weighted; the quiet critical fact — the fee, the exclusion, the base rate — does not, and presenters choose what is vivid.
An everyday example
A glossy feature demo and a grey footnote about data ownership.
What it can cost you
Deciding on what was made prominent rather than on what matters.
Warning signs
- I keep thinking about the vivid part.
- The thing I care about was hard to find.
One thing to do
List the features of the decision that matter to you before looking at the presentation, then hunt for the quiet ones.
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