Rational brain · Framing & Choice Architecture
Pre-Framing Contextualization
Setting an interpretive frame before the content arrives — 'what I am about to show you is conservative' — so the listener decodes everything through it.
An everyday example
'These projections are deliberately cautious' preceding aggressive projections.
What it can cost you
Interpreting data through a lens supplied by the person who benefits from the interpretation.
Warning signs
- I was told how to read it before I read it.
- The frame is doing the interpreting.
One thing to do
Note the pre-frame and read the content as if it had not been said; then ask what evidence supports the frame itself.
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