Platform Dependency Risk
Building an audience or business on one platform means living by its rules, algorithm and take-rate; the platform's incentives change, and creators burn out chasing an algorithm they do not control.
An everyday example
A business losing 70% of its traffic overnight to a ranking change.
What it can cost you
Single-point dependence on a party that can change the terms; creative exhaustion from algorithmic demands.
Warning signs
- The algorithm sets my schedule.
- One rule change would end me.
One thing to do
Own the relationship: email lists, direct channels, diversified presence; set output rhythms you can sustain rather than the algorithm's.
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