Reptilian brain · Urgency & Deception Tactics
Phantom Feature Promises
Selling on features that are 'coming soon', 'on the roadmap' or shown in a demo that does not exist in the shipped product.
An everyday example
A vendor's slide showing an integration that turns out to be a manual export.
What it can cost you
Buying the roadmap and receiving the product.
Warning signs
- I am excited about something I have not seen work.
- The demo and the trial differ.
One thing to do
Contract only for what exists today; put promised features in writing with dates and remedies, or price them at zero.
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