Reptilian brain · Urgency & Deception Tactics
Concealment of Costs
Hiding fees, penalties and conditions until the buyer is committed — in the fine print, at the last checkout step, or after signature; the buyer prices the headline, not the total.
An everyday example
A 'free' account whose overdraft fee, inactivity charge and early-exit penalty are on page 14.
What it can cost you
Buying on a headline price that is not the price.
Warning signs
- I know the monthly price and nothing else.
- The fees were in a document I did not open.
One thing to do
Ask for the all-in cost over the full term in writing before you agree to anything; if it cannot be produced, the answer is no.
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