Mammalian brain · Relational Manipulation

Moving the Goalposts

Changing the success criteria after they have been met so that the reward stays out of reach; the target learns that no achievement will ever be enough.

An everyday example

A promotion promised on hitting a number, then re-conditioned on a new one once hit.

What it can cost you

Effort spent chasing a target designed to move; agreements that were never agreements.

Warning signs

  • The target changed when I reached it.
  • I keep almost getting there.

One thing to do

Fix criteria in writing with dates and a named judge; when they move, treat the move itself as the answer.

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