One of exactly six brains

Mammalian

Belonging, status & authority pull

Who else is doing it, who approves of you, who you'd disappoint. Social gravity beats spreadsheets.

Check a decision

What it watches

Trust, peer proof, standing in the group. This system is not a flaw to eliminate. It contributes useful information; trouble starts when its vote quietly becomes the whole decision.

Three checks

  1. 01What signal is this system reacting to right now?
  2. 02Who benefits if you treat that signal as the whole decision?
  3. 03What would the other five systems add before you act?

Decisions where it often matters

Getting married

About to getting married — and there are signs you haven't named yet? Run it through Decision IQ before you sign the licence.

Proposing to a partner

About to proposing to a partner — and there are signs you haven't named yet? Run it through Decision IQ before you buy the ring.

Moving in with a partner

About to moving in with a partner — and there are signs you haven't named yet? Run it through Decision IQ before you sign the lease.

Divorce and settlement terms

In the middle of divorce and settlement terms — and there are signs you haven't named yet? Run it through Decision IQ before you sign the settlement.

Ending a long relationship

In the middle of ending a long relationship — and there are signs you haven't named yet? Run it through Decision IQ before you have the conversation.

Signing a prenup

About to signing a prenup — and there are signs you haven't named yet? Run it through Decision IQ before you sign it.

Relocating for a partner

About to relocating for a partner — and there are signs you haven't named yet? Run it through Decision IQ before you give notice.

Having a first child

About to having a first child — and there are signs you haven't named yet? Run it through Decision IQ before you start trying.

Having another child

About to having another child — and there are signs you haven't named yet? Run it through Decision IQ before you start trying.

Starting IVF

About to starting IVF — and there are signs you haven't named yet? Run it through Decision IQ before you start the cycle.

Continuing or stopping IVF

In the middle of continuing or stopping IVF — and there are signs you haven't named yet? Run it through Decision IQ before you book the next round.

Starting an adoption process

About to starting an adoption process — and there are signs you haven't named yet? Run it through Decision IQ before you file the application.

One decision idea a week

One useful idea. No daily drip, no pressure.