Reptilian brain · Urgency & Deception Tactics
Misdirection / Dark Visual Hierarchy
Using size, colour, contrast and placement to make the option you want the buyer to take unmissable and the option that protects them nearly invisible.
An everyday example
A bright 'Accept all' and a faint grey 'Manage settings'; a disclaimer in low-contrast text at the bottom of a scrolling page.
What it can cost you
Choosing by visibility, not by preference.
Warning signs
- I clicked the bright one.
- I had to look for 'no'.
One thing to do
Find the least visible option first; it is usually the one that protects you. Read low-contrast text by zooming or copying it out.
Is this happening to you right now?
Describe your situation and get a read across all six brains. No account needed.
Check my situationRelated
Not medical, legal or financial advice. How Decision IQ works
One decision idea a week
One useful idea. No daily drip, no pressure.