Rational brain · Judgment & Decision Science
Information Bias
Seeking more information even when it cannot change the decision; gathering feels like progress, and sellers sell the gathering.
An everyday example
Commissioning a third market study before a decision the first one settled.
What it can cost you
Delay and cost disguised as diligence; being sold data you cannot act on.
Warning signs
- More research feels safer.
- No answer would change what I do.
One thing to do
Before seeking information, write what you would do with each possible answer; if every answer leads to the same action, do not seek it.
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