Rational brain · Judgment & Decision Science

Information Avoidance

Actively not looking — at the test result, the statement, the contract, the reviews — to protect a feeling or a belief; the information is free and useful and still avoided.

An everyday example

Not opening the credit card statement; not reading the exit clause because you have already decided.

What it can cost you

Decisions made without information you chose not to have; sellers who make avoidance easy.

Warning signs

  • I have not opened it.
  • I decided before I read.

One thing to do

Pre-commit to reading the uncomfortable document at a fixed time with a fixed checklist; the discomfort is the signal that it matters.

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Related

Not medical, legal or financial advice. How Decision IQ works

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