Infinite Scroll & Feed Hypnosis
Removing natural stopping points — page ends, closing times, 'you are all caught up' — keeps consumption running on cue and variable reward; the feed decides how long you stay.
An everyday example
Opening a marketplace app to check one price and surfacing forty minutes later with two items in the cart.
What it can cost you
Sessions that end when you are exhausted rather than when you are done, and beliefs shaped by whatever the feed selected.
Warning signs
- I do not remember why I opened it.
- My sense of what is normal comes from what I scrolled.
One thing to do
Add your own stopping cues: a timer, a fixed number of items, or a rule to open the app only with a written question.
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