Reptilian brain ยท Urgency & Deception Tactics

Hidden Escalation Clauses

Price increases, renewal jumps and expansion fees written into the terms but not into the pitch: year one at $99, year two silently at $999.

An everyday example

A SaaS contract that auto-renews at a 'then-current list price' three times the intro rate.

What it can cost you

Signing a price you evaluated for a term you did not.

Warning signs

  • I know the intro price and not the renewal price.
  • I have never read the section called 'Fees'.

One thing to do

Find the renewal and increase clauses before anything else; cap increases in writing or set a reminder to renegotiate 60 days before renewal.

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