Rational brain · Framing & Choice Architecture
Halo Effect Manipulation
Leading with excellence in one visible dimension — design, a famous client, a charismatic founder — so that the glow spreads to dimensions you have not checked.
An everyday example
A beautifully designed app assumed to be secure; a firm with one famous logo assumed to be competent for you.
What it can cost you
Extrapolating from the one thing they showed you.
Warning signs
- I assumed the rest would be as good.
- One strength is standing in for the whole.
One thing to do
List the dimensions that matter to you and rate each separately, with evidence for each; refuse to let one rating fill in the others.
Is this happening to you right now?
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