Halo Effect
A general impression — attractive, likeable, prestigious — spills into judgments of unrelated specifics, without awareness; the attractive candidate is assumed competent, the sleek product assumed reliable.
An everyday example
Rating a warm presenter's numbers as more accurate than a cold presenter's identical numbers.
What it can cost you
One trait filling in the rest; being managed through the trait that is easiest to fake.
Warning signs
- I like them, so I trust their work.
- One quality is doing all the judging.
One thing to do
Rate each dimension separately, in writing, with evidence for each, before forming an overall view.
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