Reptilian brain · Urgency & Deception Tactics
Forced Continuity
A free trial or low intro price that converts silently to a paid, recurring charge; the signup is one tap and the exit is a maze.
An everyday example
The seven-day trial that becomes a yearly charge on day eight, with no reminder.
What it can cost you
Paying for months of something you forgot you had.
Warning signs
- I do not remember starting this subscription.
- The trial asked for my card up front.
One thing to do
Calendar the conversion date the moment you start any trial, and never store a card on a trial you have not decided to keep.
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