Focus Illusion
Nothing is as important as it seems while you are thinking about it; whatever a persuader puts in front of you is weighted as if it decided the outcome.
An everyday example
Choosing a house for the garden you focused on during the viewing, and living with the commute you did not.
What it can cost you
Over-weighting the salient attribute; being shown the attribute the seller wants you to over-weight.
Warning signs
- I cannot stop thinking about one feature.
- The thing I am focused on is what they showed me.
One thing to do
List the attributes that will matter on an ordinary Tuesday in six months, and weight each before the viewing.
Is this happening to you right now?
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