Mammalian brain · Emotional Priming
Envy Arousal
Showing you what peers have — their results, their things, their status — to trigger the wish to close the gap; benign envy buys the product, malicious envy buys the takedown.
An everyday example
A feed of peers' funding announcements followed by a 'raise like them' course.
What it can cost you
Buying to relieve comparison pain rather than to meet a need.
Warning signs
- I feel behind.
- I saw someone else's result before I wanted it.
One thing to do
Name the comparison target and ask whether you actually want their life or just not to feel behind.
Is this happening to you right now?
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