Reptilian brain ยท Threat Response

Environmental Shock

Delivering sudden catastrophic news to disorient someone before an ask; the shock suspends normal evaluation for minutes to hours.

An everyday example

'We just lost the anchor client' followed thirty seconds later by 'so we need you to sign this today'.

What it can cost you

Deciding inside the shock window.

Warning signs

  • The request came right after the blow.
  • I want to fix the feeling by acting.

One thing to do

Any ask that follows bad news within the same conversation waits until tomorrow, without exception.

Is this happening to you right now?

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