Mammalian brain · Affect & Drives

Emotional Contagion

Emotions spread between people through mimicry of faces, voices and posture, and through feeds; a room, a team or a timeline can set your mood before you have formed an opinion.

An everyday example

Walking out of a hyped launch event convinced, then wondering the next morning what exactly convinced you.

What it can cost you

Adopting a crowd's emotional verdict as your own; being placed in an engineered mood.

Warning signs

  • My mood changed when I walked in.
  • Everyone was excited, so I was.

One thing to do

Decide alone and later; if you must decide in the room, ask what you would think reading the same facts at your desk.

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