Attachment Theory (Bowlby)
Early bonding patterns — secure, anxious, avoidant — shape how people seek closeness and handle separation for life, including with brands, employers and advisers.
An everyday example
Staying with a bank that treats you badly because leaving feels like abandonment, not like switching a service.
What it can cost you
Relationship reflexes applied to transactions: loyalty that survives bad treatment, or avoidance that rejects good help.
Warning signs
- I feel guilty considering alternatives.
- They have not earned this loyalty.
One thing to do
Name the attachment: 'this is a service, not a relationship'. Judge it by conduct over the last twelve months.
Is this happening to you right now?
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