Reptilian brain · Urgency & Deception Tactics
Drip Pricing
Revealing mandatory fees step by step through the checkout, so each addition is small and the comparison you made at the start is already obsolete.
An everyday example
Ticket 'from $49' becomes $71 after service, facility and delivery fees appear on three separate screens.
What it can cost you
Comparing headline prices that do not exist and paying a total you never evaluated.
Warning signs
- The number at the end is not the number I compared.
- I kept going because I had already filled in my details.
One thing to do
Compare only all-in totals; walk every flow to the final screen before choosing between sellers.
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