Cultural Hybridization
Cultures combine into new forms — food, music, style, practice — and people adapt inherited habits to new environments; hybrids are where innovation lives and where purists object.
An everyday example
A cuisine born from migration becoming a nation's favourite; a practice adapted by a diaspora until it is its own.
What it can cost you
Dismissing hybrids as inauthentic; missing markets forming at the seams; adapting so much that continuity is lost.
Warning signs
- I called it inauthentic.
- The most interesting thing is happening between the categories.
One thing to do
Treat hybrids as culture, not corruption; look for emerging practices where cultures meet.
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