Cultural Frame Switching
Bicultural people carry more than one meaning system and switch between them when cued by language, setting or icons; integrated biculturals move fluidly, and code-switching is deliberate adjustment to each audience.
An everyday example
A negotiator who is direct in one language and indirect in another, without noticing.
What it can cost you
Being read differently than you intend across contexts; a counterpart cueing the frame that suits them; treating one frame as your 'real' self.
Warning signs
- I decide differently in each language.
- They set the setting and I changed.
One thing to do
Know your frames and their triggers; choose the frame for the situation rather than being switched by cues.
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