Cosmopolitan Consumption
International and 'exotic' consumption signals openness and sophistication; cultural distance becomes desirable when framed as adventure, and global identity is worn through what one eats, wears and knows.
An everyday example
The imported brand chosen for its foreignness; the cuisine chosen for its distance.
What it can cost you
Paying an exoticism premium; consuming other cultures as costume; being sold 'global' as quality.
Warning signs
- The appeal is that it is from far away.
- I know the food and none of the people.
One thing to do
Ask whether you value the thing or its distance; engage with cultures as people, not as flavours.
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