Continuous Experimentation on You
Every interface you use is being A/B tested: layouts, prices, copy and defaults are varied across users and the version that extracts most is kept. You are a subject in experiments you did not consent to and cannot see.
An everyday example
Two people at the same checkout seeing different prices, timers and button colours because the system is learning which converts each of them.
What it can cost you
Facing a design optimised, at scale, against your specific weaknesses.
Warning signs
- The page seems built for exactly my hesitation.
- The price differs on another device.
One thing to do
Assume optimisation: compare in a private window and on another device, and treat every prominent element as the winner of a test you would have lost.
Is this happening to you right now?
Describe your situation and get a read across all six brains. No account needed.
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Not medical, legal or financial advice. How Decision IQ works
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