Reptilian brain · Urgency & Deception Tactics
Confirmshaming
Wording the decline option to make you feel foolish or selfish for choosing it: 'No thanks, I don't want to save money.'
An everyday example
'No, I prefer paying full price' as the only way to close a discount pop-up.
What it can cost you
Accepting to avoid a small sting of shame the copy manufactured.
Warning signs
- I hesitated over a button because of how it was worded.
- I felt judged by a pop-up.
One thing to do
Read the decline as a plain 'no' and click it; the shame is a sentence someone wrote, not a fact about you.
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