Mammalian brain · Emotional Priming
Belonging Priming
Offering inclusion — the inner circle, the club, 'people like us' — so that the price becomes the cost of membership and scrutiny feels like disloyalty.
An everyday example
A 'founders' community' access fee that buys belonging more than tools.
What it can cost you
Paying for inclusion and staying for fear of exclusion.
Warning signs
- I want in more than I want the thing.
- Questioning the price feels disloyal.
One thing to do
Price the product and the belonging separately; if you would not buy the product alone, you are buying the club, so evaluate the club.
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