Mammalian brain · Emotional Priming

Anger Priming

Anger makes people more optimistic about risk, more certain and more willing to act; a persuader who gets you angry at a third party gets a bolder, less careful you.

An everyday example

A recruiter who stokes your grievance with your current employer before presenting the offer.

What it can cost you

Decisions made to punish or to prove, with the risk assessment anger removed.

Warning signs

  • I want to act to make a point.
  • Someone reminded me of a grievance right before the offer.

One thing to do

Angry means no irreversible decisions today; and ask who benefits from your anger.

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