Decision IQ logoDecision IQ

The short version

Start with the choice in front of you

Use Decision IQ when a banner creates urgency, a friend wants your yes, a salesperson keeps pushing, or a text feels harder than it should. It shows what's pulling the choice across six brains. Use the quick read every day; when the stakes rise, ask for the full read.

01

Bring the moment

A “last 2 left” banner, a friend pushing for yes, a salesperson who wants an answer, or a text you cannot settle. Ordinary choices are enough.

02

It reads all six brains

Every choice gets six votes. Decision IQ shows which brain is leading and who or what is steering it — urgency, belonging, logic, body state, routine, or identity.

03

You make the next move

For an everyday call, that may be one sentence to send or a reason to wait. The point is a clearer choice, not a lecture.

04

Big decisions go deeper

When a job, move, relationship, or major purchase lands, a full read adds a score, all six perspectives, your main exposure, and a one-week plan.

The six brains

01

Reptilian

Threat & scarcity reflexes

Safety, urgency, energy conservation

02

Mammalian

Belonging, status & authority pull

Trust, peer proof, standing in the group

03

Rational

Logic traps & false certainty

Evidence, comparison, trade-offs

04

Enteric

Neurochemical state & the gut–brain axis

Serotonin, dopamine, cortisol, hunger, sleep debt, interoception

05

Somatic

Procedural memory & motor learning

Trained routines, reflex sequences, muscle memory, embodied habit

06

Cultural

Identity, mimetic desire & in-group pressure

Meaning, norms, who you believe you are

The golden rule: ignore one brain and the decision meets friction. Manipulation simply engages the brain you left unguarded.

When stakes rise

Get the full read before you commit

For a consequential decision, Decision IQ goes beyond the quick check: it tests the situation across all six brains, shows where you are exposed, and turns the read into a practical next step. The reference behind it stays private; you see only what is relevant to your situation.

Mode 01 · Self audit

Are you easy
to manipulate?

Skilled persuaders don't argue with your logic. They aim at fear, status, your neurochemical state, a trained reflex, or identity — whichever one you defend least. Tell Decision IQ about one real decision, answer a few questions, and get a graded report on where you're exposed and how to close the gap.

What kind of thing is this?

See how it works

Six to nine questions. Roughly four minutes. No account needed to start.

The loop

The audit is one mode, and a diagnosis on its own changes nothing. Everything in Decision IQ sits inside one loop: Discovery → Assessment → Blueprint → Implementation → Coaching — and Coaching feeds straight back into the next decision.

Phase 5 · CoachingWhat keeps happening to you?

See the pattern across decisions, not just this one.

The six brains you get graded on

01

Reptilian

Threat & scarcity reflexes

Panic, deadlines, 'only 2 left', fear of loss. The brain that says act now and think later.

02

Mammalian

Belonging, status & authority pull

Who else is doing it, who approves of you, who you'd disappoint. Social gravity beats spreadsheets.

03

Rational

Logic traps & false certainty

Confident reasoning built on unchecked premises. Being smart is not the same as being right.

04

Enteric

Neurochemical state & the gut–brain axis

Your chemistry sets the price you'll accept. Dopamine anticipation, cortisol under pressure, low blood sugar and poor sleep quietly rewrite what looks like a good deal.

05

Somatic

Procedural memory & motor learning

Muscle memory is procedural memory — sequences drilled into the basal ganglia and cerebellum. Once a move is automated, you run it before you decide to: the reflex tap, the practiced yes, the rehearsed signature.

06

Cultural

Identity, mimetic desire & in-group pressure

Choices made to stay consistent with a story about yourself, or with the tribe you want in.

01

You talk, it digs

The advisor asks until it has real evidence for every one of the six brains — not before.

02

It scores your exposure

A grade from A to F, plus a per-brain breakdown quoting your own words back at you.

03

It hands you defenses

Actions for the next 24 hours, a mental model to install, and a tripwire for next time.