Somatic brain · Embodied & Environmental Priming
Weight & Importance Priming
Heavy binders and thick paper were said to make proposals feel more important; direct replications found no effect. What heavy materials do signal is cost — a costly-signalling cue that is real but weak.
An everyday example
A pitch delivered in a leather-bound, weighted folder.
What it can cost you
Rating a proposal by its production values.
Warning signs
- I am impressed and I have not read it.
- The packaging cost more than the analysis.
One thing to do
Judge the content on a plain screen; strip the packaging before you evaluate.
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