Visceral Memory
Bodily reactions conditioned by past events fire again in similar situations; the body 'remembers' outcomes as sensations even when the mind has not connected them.
An everyday example
A founder who was once ambushed in a board meeting feels dread every time a calendar invite says 'quick sync'.
What it can cost you
Reacting to today's situation with yesterday's alarm; avoiding good options that merely resemble bad ones.
Warning signs
- My reaction is bigger than the situation warrants.
- I avoid a category of decision because of one bad experience.
One thing to do
When a reaction is out of proportion, ask what it resembles from the past, and treat the present case on its own facts.
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