Mammalian brain · Social Drives & Status
Tribal Loyalty Traps
Staying with a legacy group's methods, tools or partners because switching would feel like betrayal, long after better options exist.
An everyday example
Keeping the old agency because the founder's friend runs it, while results decline for years.
What it can cost you
Loyalty tax paid indefinitely; loyalty tests used to keep you paying it.
Warning signs
- Switching feels like betrayal.
- Someone asked whether I was 'with them'.
One thing to do
Distinguish loyalty to people from loyalty to their current performance; renegotiate on performance, keep the relationship.
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