Mammalian brain · Storytelling & Archetypes
The Warning Tale
A cautionary story about a competitor or peer who failed to act, used to compel immediate change; the tale selects the failure and omits the survivors who also did nothing.
An everyday example
'Remember what happened to Kodak' in every digital transformation pitch.
What it can cost you
Acting on one vivid failure without the base rate of similar cases.
Warning signs
- One failure is standing in for the odds.
- I feel I must act to avoid their fate.
One thing to do
Ask how many peers did the same thing and survived; the tale is one sample.
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