Mammalian brain · Storytelling & Archetypes

The Unlikely Catalyst

Attributing a complex success to one simple cause or hero; the narrative fallacy makes the story satisfying and the lesson wrong.

An everyday example

'The whole turnaround came from one email' — omitting the market recovery and the twelve other changes.

What it can cost you

Copying the catalyst and missing the conditions.

Warning signs

  • The story has one hero.
  • I am about to copy the one thing.

One thing to do

Ask what else changed at the same time; require at least three causes before accepting any.

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