Mammalian brain ยท Storytelling & Archetypes

The Trojan Horse Story

Wrapping a radical or risky change inside a familiar, comforting narrative so it passes without the scrutiny the change itself would draw.

An everyday example

A restructuring presented as 'going back to our roots'.

What it can cost you

Accepting something new because it was described as something old.

Warning signs

  • It sounds like a return.
  • The details do not match the story.

One thing to do

Separate the label from the change: list what actually changes for whom, and evaluate that list.

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