Mammalian brain · Storytelling & Archetypes
The Jester Archetype
A persona of humour and play that lowers defences and makes scrutiny feel humourless; funny brands get forgiven more and questioned less.
An everyday example
A witty subscription brand whose cancellation flow is not funny at all.
What it can cost you
Liking replacing evaluation; the joke covering the terms.
Warning signs
- I like them, so I did not check.
- Questioning them feels po-faced.
One thing to do
Laugh, then read.
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